Work built to be measured.

Marketing sites and multi-page builds on Next.js, wireframed from funnel data before a single visual is designed. Information architecture is ordered around what a visitor has to believe, and in what sequence, before they act. Shipped as a component system with a design-system handoff so your team keeps shipping changes after launch.

A productized audit → build → test loop for pages tied to paid campaigns. We fix message match between ad and page, move trust signals to the actual decision point, and cut form friction first, then run structured A/B tests on headline, form length, and proof placement instead of one-off redesigns. Winning variants roll into the default and testing continues.

Shopify and headless storefronts built around the catalog and the checkout path, PDP structure around the questions buyers ask first, collection and search UX, and speed treated as a merchandising lever, not an afterthought.

Lightweight web apps, calculators, configurators, quizzes, and customer portals, the interactive assets that qualify a lead or move it down the funnel, built on the same component system as the marketing site.

A full JSON-LD schema graph (Organization, Service, FAQ, Breadcrumb, Article), Core Web Vitals treated as launch gates: LCP under 2.5s, INP under 200ms, CLS under 0.1 at the 75th percentile of field data, not just a lab score, plus crawl and indexation hygiene, internal-link architecture, and redirect discipline.

Templated location, service-area, and category pages that capture high-intent local search at scale, with entity consistency across Google Business Profile, citations, and on-page markup.

Pillar-and-cluster content architecture that builds topical authority around your core categories, with internal linking that concentrates relevance on the pages that convert.

Priority pages restructured into self-contained answer blocks, a direct answer in the first ~100 words, semantically complete without a click-through, plus FAQ schema and question-led headings so systems that answer instead of linking can lift your content cleanly.

Getting the brand cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. We baseline your citation rate across a fixed query set, restructure for the semantic completeness these systems cite, build the entity and topical-authority signals that tie your site to one clear entity, and add original data points that give an answer engine a reason to cite you over a competitor, then re-test on a recurring cadence and report movement.

Server-side event tracking, consent-safe attribution, and the reporting layer every other lane reads from, so spend, rankings, and citations all map back to the same source of truth.

Full-funnel account structure across Facebook and Instagram (prospecting, retargeting, and retention) with Advantage+ and manual campaigns tested against each other, and scaling driven by creative winners rather than blunt budget increases.

Search, Performance Max, Shopping, Demand Gen, and YouTube, plus branded-term defense. Campaign structure built for query intent, negative-keyword hygiene, and asset-group testing inside PMax rather than treating it as a black box.

Before optimizing anything, we rebuild attribution so every rupee of spend traces to a result. Reporting is anchored on CAC and LTV, not CTR, delivered in a live dashboard, not a monthly slide deck.

A structured weekly testing matrix across hooks, angles, and formats, new variants shipped every week, not quarterly. Creative is treated as the single largest lever in paid media, so testing budget goes to more creative before more granular audiences.

Lead magnets, quiz funnels, tripwires, webinar and VSL funnels, and the landing-page path behind each, designed so the ad, the page, and the follow-up all carry the same promise.

Weekly reallocation toward the channels and campaigns proving out the lowest CAC, with bid-strategy changes tied to statistically meaningful data rather than daily noise.

Retargeting sequences plus lifecycle email and SMS layered directly into the media plan, so paid traffic that doesn't convert on the first visit is worked rather than lost.

Every campaign is checked for ad-to-page message match, the fastest, cheapest conversion lever in paid media and the one most accounts leave broken.

Programmatic display, and newer channels like Reddit, LinkedIn, and connected TV, added to the plan only once the core channels are stable and the data says there's headroom.

Editorial calendars, publishing cadence, and community management across Instagram, LinkedIn, YouTube, TikTok, and X, planned, scheduled, and moderated as one operation rather than platform by platform.

Hook-engineered scripting and editing for Reels, Shorts, and TikToks, built on the retention structure that recurs across viral video at scale: a pattern-breaking hook resolved inside 3 seconds, a Hook → Problem → Solution → CTA arc, opening cuts of 0.4–1.2s settling into a 3–5s rhythm, and captions that carry the story for sound-off viewers. Reported on watch-through rate and 3-second retention.

Creator-style content produced as a system wired to the paid account, nano and micro-creator sourcing matched to your category, briefs built from live ad-account learnings rather than a static brief, weekly production integrated with the paid calendar, and rights and usage terms cleared before filming. Shoppable and testimonial formats for D2C and e-commerce.

Podcasts, webinars, interviews, and founder footage cut into a steady stream of clips, one shoot feeding weeks of distribution across every short-form platform.

Brand systems, static and motion ad creative, carousels, infographics, thumbnails, and first-frame design tuned for scroll-stopping rather than aesthetics alone, all built as reusable templates.

For multi-brand operators: one modular content system adaptable across brands and channels, reusable briefing templates that cut production time per asset, and a centralized performance loop so what works for one brand informs the next instead of every team starting from a blank page.

Sourcing, briefing, negotiation, whitelisting, and spark-code/partnership-ad setup, creators run as an extension of the paid and organic plan, not a separate line item.

Product and lifestyle shoot planning, shot lists, and on-set direction when a campaign needs owned assets rather than stock or creator footage.

Captions, hooks, ad copy, email copy, and the core messaging framework the whole content operation writes from, one voice, documented, applied consistently across every channel.

The umbrella discipline: mapping every manual workflow, flagging what doesn't need human judgment, and rebuilding each one as a named, owned, documented system that survives team turnover. The bar is being able to name the system, show the workflow, and point to the revenue it touches.

Choosing, configuring, and connecting the CRM or all-in-one platform (HubSpot, GoHighLevel, Zoho, Pipedrive, or a custom stack) that runs the whole operation from one place. Pipelines, custom fields, lifecycle stages, permissions, and integrations set up so ads, leads, content, sales, and support all write to the same system instead of five disconnected tools.

One dashboard that unifies ad spend and CAC, lead volume and source, content performance, sales and revenue, and the full lead journey from first touch to closed deal, with attribution stitched across the steps so you can see which campaign, creative, and channel actually produced each customer, not just the last click.

Every lead's path recorded end to end: ad or organic source, pages viewed, forms and chats, calls, email and WhatsApp touches, sales-stage movement, and outcome, so drop-off points are visible and follow-up can be automated against them.

Replacing hours of weekly manual dashboard assembly with a live, automated view: spend, CAC, LTV, pipeline, content performance, and citation rate pulled into one place on a schedule, with anomaly alerts instead of a human noticing late.

Generative tooling that turns one approved creative concept into many testable variants of copy, format, and framing, so the paid team tests more hooks and angles per week without a proportional rise in production cost. Concept and hook stay human; only the multiplication is automated.

Briefs → assets → approvals → publishing connected across your tools with Zapier, Make, n8n, or native APIs, the assembly work between decisions removed so the team spends its time on the decisions.

Inbound lead enrichment, scoring, deduplication, assignment, and follow-up SLAs enforced automatically, plus pipeline hygiene and stale-deal nudges, inside HubSpot, Pipedrive, GoHighLevel, or your existing CRM.

Click-to-WhatsApp ad flows, catalog and broadcast setup, drip sequences, abandoned-checkout recovery, and qualifying chatbot flows on the WhatsApp Business API, with a clean handoff to a human when the conversation needs one.

Website chat, Instagram and Messenger DM auto-response, comment-to-DM triggers, and first-line qualification, routing a warm conversation to sales with context attached instead of a cold 'someone will get back to you.'

AI voice agents for first-line qualification and booking, missed-call text-back, call tracking tied to campaign source, and routing rules, so a ringing phone becomes measurable pipeline.

Welcome, abandoned-cart, browse-abandonment, win-back, post-purchase, replenishment, and review-request flows built and maintained in Klaviyo, Customer.io, or your ESP, segmented, tested, and reported alongside paid.

Scheduling and cross-posting, auto-DM on trigger words, comment-to-DM funnels, UGC collection and rights requests, and social listening piped into a channel the team actually watches.

Server-side tracking, conversions-API setup, warehouse syncs, and automated data-quality checks, the plumbing that keeps every other dashboard honest.

Custom assistants and GPTs for briefing, first-pass QA, competitive research, and repurposing, trained on your brand voice and playbooks, documented so they're an owned asset rather than one person's browser tab.

A map of every channel where enquiries and support requests arrive (channels such as WhatsApp, Instagram DMs, email and website chat, depending on the setup) and who owns each one.

Reply scripts, saved answers and FAQs written in your brand's voice, so every answer stays consistent whoever sends it.

A follow-up routine for new leads, from first reply to booked call or sale, so no warm lead goes quiet by accident.

A clear handoff from first response to your sales team, with context attached, so sales conversations don't start from scratch.

Support processes for after the sale (order questions, complaints and returns) that keep customers coming back.

Real conversations reviewed regularly, with scripts and routines refined from what customers actually ask.

Shopify stores designed and built from the start around your products and how your customers buy.

Redesigns of existing stores that start from what's working and what isn't, so the redesign keeps what already sells and fixes what doesn't.

Theme setup and customisation, with sections your team can edit without code.

Product, collection, cart and checkout pages designed mobile-first, built to answer buyers' questions before they leave.

Apps and integrations set up for payments, shipping, reviews, email and reporting, chosen for what the store needs, not stacked until it slows down.

Speed and on-page SEO basics handled before launch.

Ongoing support after launch can be arranged for changes and improvements.