Case studies
Work built to be measured.
A sample of the systems we've built — each one judged on a number, not a mood board. Filter by the four lanes we run: Web, Ads, Content, and Automations.
Filter by capability
Sites, landing pages, SEO, AEO & GEO
Web
Everything a visitor lands on and everything that decides whether a machine — a search crawler or an answer engine — can find you in the first place.
How it's scoped
Scoped as a fixed-timeline build (6–10 weeks for a marketing site, 2–4 weeks for a landing-page sprint) with an optional monthly retainer for CRO testing and search maintenance afterwards.
Conversion-first websites
Marketing sites and multi-page builds on Next.js, wireframed from funnel data before a single visual is designed. Information architecture is ordered around what a visitor has to believe, and in what sequence, before they act. Shipped as a component system with a design-system handoff so your team keeps shipping changes after launch.
Landing pages & CRO
A productized audit → build → test loop for pages tied to paid campaigns. We fix message match between ad and page, move trust signals to the actual decision point, and cut form friction first — then run structured A/B tests on headline, form length, and proof placement instead of one-off redesigns. Winning variants roll into the default and testing continues.
E-commerce storefronts
Shopify and headless storefronts built around the catalog and the checkout path — PDP structure around the questions buyers ask first, collection and search UX, and speed treated as a merchandising lever, not an afterthought.
Web apps & tools
Lightweight web apps, calculators, configurators, quizzes, and customer portals — the interactive assets that qualify a lead or move it down the funnel, built on the same component system as the marketing site.
Technical SEO
A full JSON-LD schema graph (Organization, Service, FAQ, Breadcrumb, Article), Core Web Vitals treated as launch gates — LCP under 2.5s, INP under 200ms, CLS under 0.1 at the 75th percentile of field data, not just a lab score — plus crawl and indexation hygiene, internal-link architecture, and redirect discipline.
Programmatic & local SEO
Templated location, service-area, and category pages that capture high-intent local search at scale, with entity consistency across Google Business Profile, citations, and on-page markup.
Editorial & topical-authority SEO
Pillar-and-cluster content architecture that builds topical authority around your core categories, with internal linking that concentrates relevance on the pages that convert.
AEO — Answer Engine Optimization
Priority pages restructured into self-contained answer blocks — a direct answer in the first ~100 words, semantically complete without a click-through — plus FAQ schema and question-led headings so systems that answer instead of linking can lift your content cleanly.
GEO — Generative Engine Optimization
Getting the brand cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. We baseline your citation rate across a fixed query set, restructure for the semantic completeness these systems cite, build the entity and topical-authority signals that tie your site to one clear entity, and add original data points that give an answer engine a reason to cite you over a competitor — then re-test on a recurring cadence and report movement.
Analytics & tracking foundation
Server-side event tracking, consent-safe attribution, and the reporting layer every other lane reads from — so spend, rankings, and citations all map back to the same source of truth.
Meta & Google paid acquisition
Ads
The paid media we run day to day — structured around one question: what did this cost to earn a customer, not how many people saw it.
How it's scoped
Monthly retainer with a weekly optimization cadence, transparent spend and results in a live dashboard, and a 4–6 week attribution rebuild at the start of every engagement.
Meta Ads
Full-funnel account structure across Facebook and Instagram — prospecting, retargeting, and retention — with Advantage+ and manual campaigns tested against each other, and scaling driven by creative winners rather than blunt budget increases.
Google Ads
Search, Performance Max, Shopping, Demand Gen, and YouTube, plus branded-term defense. Campaign structure built for query intent, negative-keyword hygiene, and asset-group testing inside PMax rather than treating it as a black box.
Attribution rebuild
Before optimizing anything, we rebuild attribution so every rupee of spend traces to a result. Reporting is anchored on CAC and LTV, not CTR — delivered in a live dashboard, not a monthly slide deck.
Creative testing pipeline
A structured weekly testing matrix across hooks, angles, and formats — new variants shipped every week, not quarterly. Creative is treated as the single largest lever in paid media, so testing budget goes to more creative before more granular audiences.
Offer & funnel design
Lead magnets, quiz funnels, tripwires, webinar and VSL funnels, and the landing-page path behind each — designed so the ad, the page, and the follow-up all carry the same promise.
Budget pacing & bid strategy
Weekly reallocation toward the channels and campaigns proving out the lowest CAC, with bid-strategy changes tied to statistically meaningful data rather than daily noise.
Retargeting & lifecycle layer
Retargeting sequences plus lifecycle email and SMS layered directly into the media plan, so paid traffic that doesn't convert on the first visit is worked rather than lost.
Landing page alignment
Every campaign is checked for ad-to-page message match — the fastest, cheapest conversion lever in paid media and the one most accounts leave broken.
Programmatic & emerging channels
Programmatic display, and newer channels like Reddit, LinkedIn, and connected TV, added to the plan only once the core channels are stable and the data says there's headroom.
Social, virality, UGC & graphics
Content
Everything that gets made and published — the organic engine, the creator pipeline, and the design system behind both.
How it's scoped
Monthly retainer with a fixed shipping cadence (weekly at minimum), briefed from live performance data and reported on watch-through and retention, not borrowed view counts.
Social media management
Editorial calendars, publishing cadence, and community management across Instagram, LinkedIn, YouTube, TikTok, and X — planned, scheduled, and moderated as one operation rather than platform by platform.
Viral short-form video
Hook-engineered scripting and editing for Reels, Shorts, and TikToks, built on the retention structure that recurs across viral video at scale: a pattern-breaking hook resolved inside 3 seconds, a Hook → Problem → Solution → CTA arc, opening cuts of 0.4–1.2s settling into a 3–5s rhythm, and captions that carry the story for sound-off viewers. Reported on watch-through rate and 3-second retention.
UGC & performance creative
Creator-style content produced as a system wired to the paid account — nano and micro-creator sourcing matched to your category, briefs built from live ad-account learnings rather than a static brief, weekly production integrated with the paid calendar, and rights and usage terms cleared before filming. Shoppable and testimonial formats for D2C and e-commerce.
Long-form → short-form repurposing
Podcasts, webinars, interviews, and founder footage cut into a steady stream of clips — one shoot feeding weeks of distribution across every short-form platform.
Graphic design
Brand systems, static and motion ad creative, carousels, infographics, thumbnails, and first-frame design tuned for scroll-stopping rather than aesthetics alone — all built as reusable templates.
Content systems for portfolios
For multi-brand operators: one modular content system adaptable across brands and channels, reusable briefing templates that cut production time per asset, and a centralized performance loop so what works for one brand informs the next instead of every team starting from a blank page.
Influencer & creator partnerships
Sourcing, briefing, negotiation, whitelisting, and spark-code/partnership-ad setup — creators run as an extension of the paid and organic plan, not a separate line item.
Photography & shoot direction
Product and lifestyle shoot planning, shot lists, and on-set direction when a campaign needs owned assets rather than stock or creator footage.
Copywriting & messaging
Captions, hooks, ad copy, email copy, and the core messaging framework the whole content operation writes from — one voice, documented, applied consistently across every channel.
AI-native marketing operations
Automations
The systems that run in the background — the CRM and single-software setup that unifies ads, leads, content, and sales into one dashboard, plus AI wired into the operations work that doesn't need a human in the loop, as named, documented, revenue-connected workflows rather than a vague promise to 'use AI.'
How it's scoped
Scoped per system as a build-and-document engagement wired into your existing stack — no rip-and-replace — with a monthly review for what to automate next as volume grows.
AI-native marketing operations
The umbrella discipline: mapping every manual workflow, flagging what doesn't need human judgment, and rebuilding each one as a named, owned, documented system that survives team turnover. The bar is being able to name the system, show the workflow, and point to the revenue it touches.
CRM & single-software setup
Choosing, configuring, and connecting the CRM or all-in-one platform — HubSpot, GoHighLevel, Zoho, Pipedrive, or a custom stack — that runs the whole operation from one place. Pipelines, custom fields, lifecycle stages, permissions, and integrations set up so ads, leads, content, sales, and support all write to the same system instead of five disconnected tools.
Single-dashboard reporting
One dashboard that unifies ad spend and CAC, lead volume and source, content performance, sales and revenue, and the full lead journey from first touch to closed deal — with attribution stitched across the steps so you can see which campaign, creative, and channel actually produced each customer, not just the last click.
Lead-journey tracking
Every lead's path recorded end to end — ad or organic source, pages viewed, forms and chats, calls, email and WhatsApp touches, sales-stage movement, and outcome — so drop-off points are visible and follow-up can be automated against them.
Automated reporting pipelines
Replacing hours of weekly manual dashboard assembly with a live, automated view — spend, CAC, LTV, pipeline, content performance, and citation rate pulled into one place on a schedule, with anomaly alerts instead of a human noticing late.
AI-assisted creative variation
Generative tooling that turns one approved creative concept into many testable variants of copy, format, and framing — so the paid team tests more hooks and angles per week without a proportional rise in production cost. Concept and hook stay human; only the multiplication is automated.
Workflow automation
Briefs → assets → approvals → publishing connected across your tools with Zapier, Make, n8n, or native APIs — the assembly work between decisions removed so the team spends its time on the decisions.
Lead routing & CRM automation
Inbound lead enrichment, scoring, deduplication, assignment, and follow-up SLAs enforced automatically — plus pipeline hygiene and stale-deal nudges — inside HubSpot, Pipedrive, GoHighLevel, or your existing CRM.
WhatsApp automation
Click-to-WhatsApp ad flows, catalog and broadcast setup, drip sequences, abandoned-checkout recovery, and qualifying chatbot flows on the WhatsApp Business API — with a clean handoff to a human when the conversation needs one.
Chat automation
Website chat, Instagram and Messenger DM auto-response, comment-to-DM triggers, and first-line qualification — routing a warm conversation to sales with context attached instead of a cold 'someone will get back to you.'
Call automation
AI voice agents for first-line qualification and booking, missed-call text-back, call tracking tied to campaign source, and routing rules — so a ringing phone becomes measurable pipeline.
Email & SMS automation
Welcome, abandoned-cart, browse-abandonment, win-back, post-purchase, replenishment, and review-request flows built and maintained in Klaviyo, Customer.io, or your ESP — segmented, tested, and reported alongside paid.
Social media automation
Scheduling and cross-posting, auto-DM on trigger words, comment-to-DM funnels, UGC collection and rights requests, and social listening piped into a channel the team actually watches.
Data & attribution automation
Server-side tracking, conversions-API setup, warehouse syncs, and automated data-quality checks — the plumbing that keeps every other dashboard honest.
Internal AI tools
Custom assistants and GPTs for briefing, first-pass QA, competitive research, and repurposing — trained on your brand voice and playbooks, documented so they're an owned asset rather than one person's browser tab.
Platforms we build and operate in
We set these up hands-on — configuration, integrations, and the reporting layer — rather than just recommending them. The right one depends on your team size and stack; we'll tell you which fits.
- HHubSpotAll-in-one CRMMarketing, sales, and service hubs on one record — lifecycle stages, deal pipelines, workflows, and attribution reporting built in.
- SSalesforceEnterprise CRMSales Cloud and Marketing Cloud configuration, lead-to-opportunity flows, and dashboards for teams that have outgrown a lighter CRM.
- HLGoHighLevelAgency all-in-oneCRM, funnels, calendars, email/SMS, and call tracking in a single sub-account — the fastest path to one dashboard for a growing business.
- ZZoho CRMAll-in-one CRMZoho One setup connecting CRM, Campaigns, Forms, and Analytics — cost-efficient unification for lean teams.
- PPipedriveSales CRMVisual pipeline setup, automations, and lead-inbox routing for sales-led teams that want CRM without the overhead.
- ZZapierAutomationConnecting ad platforms, forms, CRM, and Slack — lead routing, enrichment, and alerting without engineering time.
- MMakeAutomationMulti-step visual scenarios for the workflows Zapier can't handle cleanly — branching logic, data transforms, and API calls.
- n8n8nAutomationSelf-hosted, source-available automation for teams that need workflows running on their own infrastructure with full data control.
- KKlaviyoLifecycle & emailFlows, segmentation, and revenue attribution for D2C and e-commerce — wired to the same events the ad account reads.
- ACActiveCampaignLifecycle & emailAutomation-first email and CRM for B2B and service businesses — scoring, pipelines, and behavioral triggers.
Selected work
Proof, judged on a number
Think Marketing. Act Digital.
Tell us where growth is stalling and we'll show you the system to fix it.
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