Service 02
Performance ads
Ad spend keeps climbing while cost per acquisition stays flat — or gets worse — and nobody on your team can say with confidence which channel or creative is actually driving revenue.
We plan, build, and optimize paid acquisition across search, social, and programmatic — with every campaign structured around one question: what did this cost us to earn a customer, not how many people saw it.
Most media buying reports on clicks and impressions because that's what's easy to show. We rebuild attribution first, so every rupee of spend can be traced to a result — then run a weekly creative testing cadence instead of a quarterly refresh.
- Full-funnel media plans across Meta, Google, and emerging channels
- Creative testing pipelines that ship new variants weekly, not quarterly
- Attribution and reporting built around CAC and LTV, not just CTR
- Weekly optimization cycles with transparent spend and results
- 01Rebuild attribution so spend maps to revenue, not just clicks
- 02Launch a structured testing matrix across hooks, angles, and formats
- 03Reallocate budget weekly toward what's proving out lowest CAC
- 04Report in a live dashboard, not a monthly slide deck
- Sugar Muktam cut cost per acquisition over 40% within two optimization cycles
- Creative testing velocity increased from monthly to weekly
How fast will CAC actually move?
Most accounts see a measurable CAC shift within the first two optimization cycles (roughly 4–6 weeks) once attribution is rebuilt and a real testing cadence replaces guesswork — full stabilization usually takes one full quarter.
Do you require a minimum ad spend?
We work with accounts spending enough to generate statistically useful test data weekly — in practice that's a conversation, not a fixed number. Talk to us about your current spend and we'll tell you honestly if it's enough to test properly.
Paid acquisition that finally paid for itself.
Sugar Muktam needed a performance engine, not a media plan. We rebuilt their funnel, creative testing loop, and reporting from scratch.
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