- Performance Marketing
- E-commerce
- Automation & CRM
Turning a seasonal spike into a year-round channel.
Northline Retail relied on one seasonal push each year. We built the always-on performance layer that kept revenue flowing between peaks.
- Client
- Northline Retail
- Project
- Always-on retail performance
- Disciplines
- Performance Marketing, E-commerce, Automation & CRM
Overview
The brief
Revenue was concentrated in a short seasonal window, with almost no paid acquisition activity, or learning, happening the rest of the year.
What we delivered
- Always-on lower-funnel program
- Off-season targeting
- Retargeting layer
- Lifecycle email
Services used
Between the peaks
A channel that runs all year
An always-on program kept revenue and learning flowing between seasonal peaks, and fed a full year of data into the next one.
Campaign highlights
Ads, lifecycle email and reporting.
Process
How we approached it
Built an always-on lower-funnel program to run between seasonal peaks
Used off-season data to sharpen targeting ahead of the next peak
Layered retargeting and lifecycle email into the paid media plan
Results
To verify- ROAS
- 2.5x
- off-season revenue lift
- 33%
- always-on coverage
- 12 mo
- Return on ad spend improved across both peak and off-peak periods
- Off-season revenue became a meaningful, forecastable line item
- Seasonal peak performance improved from a full year of compounding data
Related projects
All work
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