Northline Retail
Turning a seasonal spike into a year-round channel.
Northline Retail relied on one seasonal push each year. We built the always-on performance layer that kept revenue flowing between peaks.
Problem
Revenue was concentrated in a short seasonal window, with almost no paid acquisition activity — or learning — happening the rest of the year.
Approach
- Built an always-on lower-funnel program to run between seasonal peaks
- Used off-season data to sharpen targeting ahead of the next peak
- Layered retargeting and lifecycle email into the paid media plan
Results
- Return on ad spend improved across both peak and off-peak periods
- Off-season revenue became a meaningful, forecastable line item
- Seasonal peak performance improved from a full year of compounding data
0.0x
ROAS
0%
off-season revenue lift
0 mo
always-on coverage
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