How is this different from just hiring a creator directly?

A single creator relationship gives you one voice and one angle. We run a network and brief it from live performance data, so the angle being tested is always the one your ad account currently needs, and we handle rights, usage terms, and production logistics.

Do you handle usage rights for paid amplification?

Yes, every creator brief includes clear terms for organic and paid usage before filming starts, so there's no renegotiation needed once a piece of creative starts winning.

UGC & performance creative

Your paid social creative looks polished, on-brand, and produced, and it's getting outperformed by a shaky selfie video from a creator your competitor found last month, because feed audiences trust creators over brands.

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Examples of the work

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Creator testimonial
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Shoppable format
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Unboxing format
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UGC ad reel

What we do

Creator-style content produced as a system wired directly to paid social, briefed from what the ad account is already learning, shipped on a weekly cadence, and closing the loop between what performs and what gets filmed next.

UGC that works isn't outsourced once and reused for a year. It's a pipeline. We brief creators from live performance data, not a static creative brief, so the angles being tested this week are the ones the ad account is telling us to test.

What you get

Creative sourced and briefed as one system with your paid media, not a separate vendor
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Weekly cadence keeps testing volume high enough to find real winners
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Nano/micro-creator networks tuned for authenticity over production polish
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Every brief traces back to what the ad account is already learning
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How it runs

Identify the angles your current ads are (and aren't) proving out
Source and brief creators against those specific angles
Ship weekly, feeding new creative directly into active ad sets
Close the loop: what wins gets scaled, what doesn't gets replaced fast

Work and examples

A walkthrough of this service in action, and the case studies where it did the work.

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Related case studies

See all work

Capabilities

Creator content that follows your ad account

Creator-style creative works when it is briefed from what your account is learning. This is how we run it as one system.

Creator sourcing
Nano and micro-creators matched to your audience and category.
Data-led briefs
Briefs built from live ad-account performance, not guesswork.
Weekly production
A steady cadence tied to your paid social calendar.
Shoppable formats
Shoppable and testimonial-style formats for D2C and e-commerce.
Usage rights handled
Organic and paid usage terms agreed before filming starts.
Close the loop
What wins gets scaled, and what doesn't gets replaced fast.

Outcomes

UGC-style creative typically outperforms polished brand assets on CTR and CPC in paid social. We'll show you your own account's data once testing starts, not someone else's case study.

To verify

Northline Retail

Turning a seasonal spike into a year-round channel.

Revenue was concentrated in a short seasonal window, with almost no paid acquisition activity, or learning, happening the rest of the year.

01
2.5x
ROAS
Return on ad spend improved across both peak and off-peak periods
Approach
Built an always-on lower-funnel program to run between seasonal peaks
Reported results
Percent change across our case studies
faster mobile load time
Ratnadeep Homes
62%
less time per asset
Nine-brand content system
55%
lower CAC
Sugar Muktam
41%
off-season revenue lift
Northline Retail
33%
Each bar is a different metric from a different engagement, drawn on a 0–100% scale. It shows the percentage reported in that case study and is not a ranking of clients.
33%
off-season revenue lift
Off-season revenue became a meaningful, forecastable line item
Approach
Used off-season data to sharpen targeting ahead of the next peak
12 mo
always-on coverage
Seasonal peak performance improved from a full year of compounding data
Approach
Layered retargeting and lifecycle email into the paid media plan

Trust

What you can count on

The principles behind every engagement, and what is specific to this one.

01
Show the math
Every recommendation ties back to a number we can defend. No vanity metrics, no black boxes.
02
Rights agreed up front
Every brief sets organic and paid usage terms before filming, so a winner never needs renegotiating.
03
Briefed from your data
Every brief traces back to what your ad account is already learning.
04
Your numbers, not ours
Once testing starts we show your own account's data, not someone else's case study.
05
Build systems, not one-offs
A campaign ends. A system compounds. We default to building the thing that keeps working after we hand it off.