Service 04
UGC & performance creative
Your paid social creative looks polished, on-brand, and produced — and it's getting outperformed by a shaky selfie video from a creator your competitor found last month, because feed audiences trust creators over brands.
Creator-style content produced as a system wired directly to paid social — briefed from what the ad account is already learning, shipped on a weekly cadence, and closing the loop between what performs and what gets filmed next.
UGC that works isn't outsourced once and reused for a year — it's a pipeline. We brief creators from live performance data, not a static creative brief, so the angles being tested this week are the ones the ad account is telling us to test.
- Nano and micro-creator sourcing matched to your audience and category
- Briefing built from live ad-account performance data, not guesswork
- Weekly production cadence, integrated with your paid social calendar
- Shoppable and testimonial-style formats for D2C and e-commerce
- 01Identify the angles your current ads are (and aren't) proving out
- 02Source and brief creators against those specific angles
- 03Ship weekly, feeding new creative directly into active ad sets
- 04Close the loop — what wins gets scaled, what doesn't gets replaced fast
- UGC-style creative typically outperforms polished brand assets on CTR and CPC in paid social — we'll show you your own account's data once testing starts, not someone else's case study.
How is this different from just hiring a creator directly?
A single creator relationship gives you one voice and one angle. We run a network and brief it from live performance data, so the angle being tested is always the one your ad account currently needs — and we handle rights, usage terms, and production logistics.
Do you handle usage rights for paid amplification?
Yes — every creator brief includes clear terms for organic and paid usage before filming starts, so there's no renegotiation needed once a piece of creative starts winning.
Turning a seasonal spike into a year-round channel.
Northline Retail relied on one seasonal push each year. We built the always-on performance layer that kept revenue flowing between peaks.
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