Service 08
Landing pages & CRO
You're paying good money for qualified traffic, and it's landing on a page that was never actually tested — just built once, approved by committee, and left alone for two years while the market moved on.
A productized audit-build-test offer for landing pages and on-site conversion: fixing message match, trust-signal placement, and form friction first, then running structured A/B tests instead of one-off redesigns.
The average site converts somewhere in the low single digits — meaning the overwhelming majority of paid traffic leaves without acting. Most of that is fixable: message mismatch between ad and landing page, trust signals buried below the fold, and forms asking for more than they need.
- A conversion audit against message match, trust-signal placement, and form friction
- Landing page builds optimized for the above-the-fold decision window
- Structured A/B testing program, not a one-off redesign
- Form optimization — fewer fields, real-time validation, mobile-first layout
- 01Audit current pages against known conversion-rate drivers
- 02Rebuild priority pages for message match and above-the-fold clarity
- 03Run structured A/B tests on headline, form length, and trust-signal placement
- 04Roll winning variants into the default experience and keep testing
- Reducing a form from ten fields to six is a well-documented lever for completion rate — we apply the same audit-first discipline to every page before touching design.
Do you redesign the whole site or just landing pages?
We typically start with the highest-traffic landing pages tied to paid campaigns, since that's where a conversion lift compounds fastest — a full-site redesign is a separate, larger engagement under the Websites & Apps service.
How do you avoid CRO 'best practices' that don't fit our audience?
We treat every recommendation as a hypothesis to test, not a rule to apply blindly — what lifts conversion for one audience can hurt another, so structured A/B testing decides, not a generic playbook.
A real-estate brand that finally converts like one.
We rebuilt Ratnadeep Homes' web presence around a single conversion path, cutting the distance between a browsing visitor and a booked site visit.
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