Sugar Muktam
Paid acquisition that finally paid for itself.
Sugar Muktam needed a performance engine, not a media plan. We rebuilt their funnel, creative testing loop, and reporting from scratch.
Problem
Ad spend was climbing while cost per acquisition stayed flat or worsened, and there was no reliable way to tell which creative or channel was actually driving revenue.
Approach
- Rebuilt attribution so every rupee of spend could be traced to a result
- Stood up a weekly creative testing pipeline instead of quarterly refreshes
- Shifted budget dynamically toward the channels proving out lowest CAC
Results
- Cost per acquisition dropped over 40% within two optimization cycles
- Creative testing velocity increased from monthly to weekly
- Reporting moved from manual spreadsheets to an automated live dashboard
0%
lower CAC
0x
creative test velocity
0
optimization cycles to profitability
“We finally have a straight line from ad spend to revenue. Every week we know exactly what's working and what to kill.”
Sugar Muktam · Founder · 2026
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