We take on a limited number of new accounts each month
Adsplayy
  • Performance Marketing
  • Video Creative
  • Automation & CRM

Paid acquisition that finally paid for itself.

Sugar Muktam needed a performance engine, not a media plan. We rebuilt their funnel, creative testing loop, and reporting from scratch.

Client
Sugar Muktam
Year
2026
Project
Performance ads & creative
Disciplines
Performance Marketing, Video Creative, Automation & CRM
Sugar Muktam campaign video

Overview

The brief

Ad spend was climbing while cost per acquisition stayed flat or worsened, and there was no reliable way to tell which creative or channel was actually driving revenue.

What we delivered

  • Attribution rebuild
  • Weekly creative testing pipeline
  • Short-form ad creative
  • Channel budget reallocation
  • Automated live dashboard

Creative testing loop

New creative every week, judged on CAC

Hooks and angles shipped weekly instead of quarterly, with budget moving toward whatever proved the lowest cost per acquisition.

Live performance dashboard

Creative that shipped

Reels, static ads and the reporting behind them.

Vertical ad reel
Reel: hook test A
Vertical ad reel
Reel: hook test B
Vertical ad reel
Reel: offer angle
Static ad creative
Static ad
Static ad creative
Static ad, light variant

Process

How we approached it

  1. Rebuilt attribution so every rupee of spend could be traced to a result

  2. Stood up a weekly creative testing pipeline instead of quarterly refreshes

  3. Shifted budget dynamically toward the channels proving out lowest CAC

Results

To verify
lower CAC
41%
creative test velocity
4x
optimization cycles to profitability
2
  • Cost per acquisition dropped over 40% within two optimization cycles
  • Creative testing velocity increased from monthly to weekly
  • Reporting moved from manual spreadsheets to an automated live dashboard
To verify
“We finally have a straight line from ad spend to revenue. Every week we know exactly what's working and what to kill.”
Sugar Muktam · Founder · 2026
Next projectNine-brand content systemOne content system, nine brands, zero chaos.View project

Related projects

All work
Content grid across nine brands

Nine-brand content system · Multi-brand content system

One content system, nine brands, zero chaos.

9brands on one content system
  • Social Media
  • Video Creative
  • Automation & CRM
Retail performance dashboard and ads

Northline Retail · Always-on retail performance

Turning a seasonal spike into a year-round channel.

2.5xreturn on ad spend
  • Performance Marketing
  • E-commerce
  • Automation & CRM

Think Marketing. Act Digital.

Tell us where growth is stalling and we'll show you the system to fix it.

We take on a limited number of new accounts each monthStart a project

First strategy call is free. If it's not a fit, we'll tell you directly.