- Social Media
- Video Creative
- Automation & CRM
One content system, nine brands, zero chaos.
A multi-brand portfolio needed to publish consistently without nine separate content teams. We built the templates and pipeline that made it possible.
- Client
- Nine-brand content system
- Project
- Multi-brand content system
- Disciplines
- Social Media, Video Creative, Automation & CRM
Overview
The brief
Each brand in the portfolio produced content independently, with wildly inconsistent quality, cadence, and no shared learning between teams.
What we delivered
- Modular content system
- Reusable briefing templates
- Brand-adaptable short-form formats
- Centralised performance data
Services used
One system, nine voices
Shared templates, distinct brands
One modular system that each brand adapts to its own voice, so quality and cadence stay consistent without nine separate content teams.
The system in use
Formats, templates and the shared reporting loop.
Process
How we approached it
Designed a single modular content system adaptable to each brand's voice
Built reusable briefing templates that cut production time per asset
Centralized performance data so what worked for one brand informed the rest
Results
To verify- brands on one system
- 9
- less time per asset
- 55%
- shared performance loop
- 1
- All nine brands publishing on a consistent weekly cadence
- Production time per content asset cut significantly through shared templates
- Cross-brand learnings now feed every new brief instead of starting from zero
Related projects
All work
Think Marketing. Act Digital.
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