Service 03
Viral short-form video
You're posting Reels and Shorts every week, watch time is decent, and none of it is converting — because most short-form video is optimized for looking good, not for the retention mechanics that actually make a video spread.
Hook-engineered scripting and editing for Reels, Shorts, and TikToks, built on the retention structure that shows up across viral video at scale: a pattern-breaking hook in the first three seconds, a Hook → Problem → Solution → CTA arc, and pacing tuned to keep a viewer's thumb still.
The 3-second hook window is not a slogan — it's the single highest-leverage lever in short-form video. A spoken hook lands in 10–14 words, the visual hook reads in frame one, and the first cuts run 0.4–1.2 seconds before settling into a 3–5 second rhythm. Captions carry the story for sound-off viewers, because most of your audience is scrolling muted.
- Scripting with hook engineering built into the first line, not bolted on after
- Editing with micro-cut pacing, motion graphics, and sound design
- Captioning and on-screen text designed for sound-off viewing
- Long-form to short-form repurposing from existing footage or podcasts
- Thumbnail and first-frame design tuned for scroll-stopping, not just aesthetics
- 01Audit your existing content against the Hook → Problem → Solution → CTA structure
- 02Script a batch with multiple hook variants per concept, testing angles not just edits
- 03Edit and caption for sound-off retention, then ship on a weekly cadence
- 04Track watch-through rate and 3-second retention, not just view count
Pick a cadence, not a one-off shoot
Starter
12 videos / month
scripting add-on available
Growth
28 videos / month
most popular for active testing
Scale
56 videos / month
for multi-platform, multi-angle output
Custom scope and scripting add-ons available — talk to us about your monthly volume.
- We report on watch-through rate and retention curve movement, not borrowed view counts — ask us for current client numbers directly, since we don't publish others' results as our own.
What makes a hook actually work in the first 3 seconds?
Across large-scale analyses of viral short-form video, the pattern that recurs is a pattern interrupt: an unexpected visual or statement in frame one, paired with a spoken hook of 10–14 words that names a specific stake for the viewer — not a generic opener like 'in this video.'
How many videos do we need per month to see traction?
Consistency compounds faster than volume alone — most brands need a minimum weekly cadence (roughly 12 videos/month) to generate enough test data on hooks and angles to find what's working before doubling down.
Paid acquisition that finally paid for itself.
Sugar Muktam needed a performance engine, not a media plan. We rebuilt their funnel, creative testing loop, and reporting from scratch.
View case study0%
Related services
Think Marketing. Act Digital.
Tell us where growth is stalling and we'll show you the system to fix it.
First strategy call is free — if it's not a fit, we'll tell you directly.